In short, increase membership to Tate galleries. Along with this, make the Tate Membership something special and worth renewing every year and help facilitate the relationship Tate wants people to have with art.

We created a Tate memory box. Each year it would be your record of your year at Tate. Each year the basic box and contents would be given to a different artist to add their touch and make it something you’d want to keep up on your bookshelf. Adding each year’s box next to the one from last year’s.It comes flat packed to fit through your letter box, but comes filled with post cards to invite friends to the gallery with you, and stickers to remind you of exhibitions. It encourages you to keep exhibition tickets, notes, and postcards.

In September we had 85,473 Members. Latest count at the end of January was 96,718 which is a growth of 13% in 5 months! We sold more gift memberships this Christmas than ever before and received more press coverage than ever as well (I'll send clippings) - Elle Decoration, Red, BBC Homes and Antiques, Telegraph, Independent on Sunday, The Times, Evening Standard, Sunday Telegraph (in two supplements).