Warner Home Video needed to increase the sales of their movies in catalogue with a small budget for advertising, since their efforts are concentrated in new releases.

The action in the Point of Sales as well as the advertisement have prompted the curiosity in consumers who, when interacting with the pieces, found out the amount of classic movies made by Warner Home Video.

The number of Warner DVDs sales increased during this action, as well as the orders done by people who bought the book where the advertisement was publicized.Note: ad publicized in the book “1001 Movies You Must See Before You Die”. Page markers indicated the movies produced or distributed by Warner.(Large picture of the book with the markers + small picture of the book in the shelf + small picture of people browsing through the book).