In order to demonstrate OMO's boosting power, we accelerated an entire commercial break which normally lasts 3 minutes, but with OMO's boosting power, was reduced to 30".After the commercial, normal TV programming resumed. The commercial explains that OMO accelerated the other commercials and it will do the same for your laundry.

Each day, we have less and less time. Our chores take up all of our day. OMO knows how valuable time has become and the importance of reducing the time we spend on “boring things”. In addition to reducing washing time, OMO developed an unprecedented action in electronic media to speed up the commercial break, thus materializing the power of Wash Boosters. This way, a 3-minute break with several commercials ended up lasting just 30 seconds.The project is part of OMO’s main campaign for the year, which focuses on the TV and online adaptations. The campaign included ads on several different TV programs on Rede Globo and SBT, as well as networks directed at women on Pay TV. To complement the project, we held actions involving TV show hosts, they would announce the commercial break (like they normally do) and then talk about the new product.

Due its uniqueness, implementing the action was a challenge. The brand achieved differentiation and demonstrated the power of OMO. Right after the action was aired, several positive comments on social networks were posted.The project aimed at presenting the main functionality of the product and allowing the brand to achieve differentiation in the Brazilian media and in its segment. The brand also managed to preserve the essence of its relationship with consumers.This is confidential information, but we’ve recently achieved a 2% market share growth and this campaign will contribute to further growth.