Every man alive has most likely seen a penis doodle drawn on a washroom wall or stall (a very common occurrence in bar and school washrooms across Toronto). We simply capitalized on this common occurrence and placed step-by-step “how to” health messages overtop of the penis drawings to remind guys to check themselves for testicular cancer.

Strategic placement was a major consideration in order to reach our audience when their pants were literally down. Naturally, we turned to men’s public washrooms in bars, high schools and universities. Capitalizing on this moment of opportunity gave us a permissible place to talk to guys about their testicles. Using guerilla tactics, we placed step-by-step ball-shaped stickers on washroom wall penis doodles across Toronto as a way to remind guys to check themselves for signs of testicular cancer.