Médicos del Mundo's mission is that everyone has the right to health. But they realized that there is a population at risk that suffers especially: women. One in three women has been physically or sexually assaulted. Every day, more than 800 die worldwide from preventable causes related to pregnancy or childbirth. More than 60% of HIV-infected adults in sub-Saharan Africa are women. Genital mutilation puts the health of thousands of women in 30 countries at risk. How can we warn of a problem that affects so many women but in such different ways? We had to get help and bring these alarming facts to society.

We found a common element in the different cases that Médicos del Mundo wanted to talk about: gender inequality. And we presented the Society with a virus different from all those known until now. The first virus with social causes, not biological. And we did it in the same way that a new pandemic is presented and alerted. We documented the most representative cases, we published the data, we created symbols to join the struggle... And it worked, the main media talked about this social VIRUS that only affects women, getting people to donate to alleviate the symptoms they suffer.

In a season saturated with messages like Christmas, and heading for a universal target. We thought that women themselves could be the most active in helping us if we got a strong identification with the problem. We wanted to bring a different point of view to the feminist struggle: how inequality also affects their health. And let her activism help us spread the message around the world. Our approach to PR was clear: we are facing a pandemic and we wanted to portray it with all its crudity and realism. We created a dossier to document the information and send it to the media. With the video journalist Borja Larrondo, we made a video report presenting the most representative cases of this new virus. We attached a letter signed by doctors and an X-ray explaining the data problem. All this material was used by the media to write their reports.

The first thing we did was to send all the documentation of this new VIRUS to the media. The video report, the analysis of the disease in X-rays, testimonies of doctors and representatives of Médicos del Mundo. With this mailing we got the first peak of notoriety. But we wanted to give an even greater dimension to the problem. In a second phase we activated the campaign with influencers. We created masks and sent them so that their image would be a symbol of the campaign, we managed that they will be added totally free, helping us to get more reach. And we got a third point of interest in the media with a guerrilla action: the statues of women from different places in Spain dawned with the masks, warning that just because you are a woman, you are threatened by the EVA virus.