To promote a show with such a strong message it was important that our advertising was not only seen by as many New Zealander’s as possible, but made people stop and think, through leading by example.‘Wasted’ Adshels, targeted busy streets, that had a busy nightlife, but the one small, yet very important, difference was that all ‘Wasted’ Adshels were installed with sensor lights.

Less is obviously more, because not only did this promo save energy and power, but also had a huge impact on New Zealanders, with the show increasing its ratings from 7.4 (with a 20% market share) to 10.8 (with a 29% market share) the week after the promo’s launch. This 45% audience increase was obviously pleasing for the client and can only mean good things for New Zealand and the planet.