In this graphic, black and white TV commercial, we see a real Spartan athlete

(an amateur athlete competing in a Spartan race) climb a 16 foot rope straight up while we hear her voice in voice over. While we listen to her voice over, we see her use her skill, strength and determination to climb to the top of the rope and ring a bell at the very top. The commercial then cuts to a close up of the TomTom sport watch worn by the woman climbing the rope. The copy below the watch also informs viewing that the sport watch is the official sport watch of the Spartan Race.