Cannes Lions

THE JOY OF RUNNING STRAPLESS

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / TOMTOM / 2015

Film

Overview

Entries

Credits

Overview

Description

TomTom recently launched a new sports watch with a built-in heart rate monitor. Traditional sports watches come with a so-called chest strap to measure your heartbeat and are usually tight and uncomfortable around the chest. With the video title “Alexandria Morgan runs strapless” the viewers will initially think this refers to strapless tops - but in the end the title refers to the new TomTom Cardio watch with its built-in heart rate monitor, which allows you to run strapless.

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