Cannes Lions
DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / TOMTOM / 2015
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TomTom recently launched a new sports watch with a built-in heart rate monitor. Traditional sports watches come with a so-called chest strap to measure your heartbeat and are usually tight and uncomfortable around the chest. With the video title “Alexandria Morgan runs strapless” the viewers will initially think this refers to strapless tops - but in the end the title refers to the new TomTom Cardio watch with its built-in heart rate monitor, which allows you to run strapless.
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