Cannes Lions

WATCH ME STEAL FROM YOU

OGILVY & MATHER COLOMBIA, Bogota / SOVIP / 2013

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Execution

Through our idea we demonstrated to our target that their actual security systems present failures and resulting inefficient to theft as ours, a very powerful reason to contemplate the installation of our cameras.

Outcome

We increased our sales in 29.5%, from 98 to 127 cameras sold each month. That is, US48.750 more than the previous month with an investment of only US6.200 in the campaign.

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