Cannes Lions
OGILVY & MATHER COLOMBIA, Bogota / SOVIP / 2013
Awards:
Overview
Entries
Credits
Execution
Through our idea we demonstrated to our target that their actual security systems present failures and resulting inefficient to theft as ours, a very powerful reason to contemplate the installation of our cameras.
Outcome
We increased our sales in 29.5%, from 98 to 127 cameras sold each month. That is, US48.750 more than the previous month with an investment of only US6.200 in the campaign.
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