Cannes Lions

PREVENTION OF CRUELTY TO ANIMALS

KAILASH PICTURE COMPANY , Mumbai / PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / 2004

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Everyday across India, animals are transported cruelly to slaughterhouses. Laws are antiquated, penalty less than $1. Spot shows stereotypical Bollywood villain ordering atrocities on his victims, comparable to crimes that real villains commit on animals.

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