To stay true to the brand's personality and the kind of message it wanted to send out, the heart and soul of the ad should be about nature.

To make their message stand out and be more powerful, they wanted to set an example to the people.

HANA, a beauty brand that believes in the restorative power of nature, sends its message to revive the Pasig River—Manila’s largest and most polluted waterway—in the cleanest way possible: they created a floating billboard that cleans the river itself.

The first of its kind, the billboard is made of Vetiver grass that purifies wastewater. It can absorb up to 94% of nitrates, phosphates, heavy metals, and other pollutants in the toxic wastewater, only four days after planting. It is the only billboard that practices what it preaches

The billboard can clean up to 94% of nitrates, phosphates and heavy metals in the toxic wastewater, only four days after planting. It also serves as a reminder for the thousands of passers-by and nearby residents who see it everyday, as it spoke directly to them, to think twice before throwing garbage into the river.

The First Water Cleaning Billboard was talked about on social media and blogs. It even got in the news. More importantly, it helped clean the most polluted river in the Philippines.

Now, more Water-Cleaning Billboards are being made to for a cleaner future.