Generosity Water is a Southern California-based non-profit organisation that works to provide the installation of clean water systems in Sub-Saharan Africa and Southeast Asia. 100% of their donations directly fund project costs associated with building wells.

As a result, their marketing budget is USD 0. Our objective is to raise awareness for the cause, increase participation and drive donations with no budget.We know Generosity Water donations come primarily from private donors in Southern California. Our challenge is to bring the water crisis to life for people accustomed to readily available drinking water.We also know that throughout Los Angeles, free drinking water is provided to dogs outside of businesses and along the Strand.The reality is that dogs in Los Angeles drink cleaner water than 1 billion people in impoverished nations.

So, we created dog bowls with the message 'Your dog drinks cleaner water than 1 billion people across the globe.'We placed these dog bowls around the city and created an online video to highlight the disparity between how we treat our animals and how we view the water crisis.

Today, Generosity Water regularly receives donations and volunteers that mention the dog bowls as their impetus to act.

We scouted locations in Manhattan and Hermosa Beach, talked to shop owners and placed our dog bowls in affluent communities with large dog populations and high foot traffic.We then filmed people and dogs interacting with our water bowls, and turned the footage into a video to be posted online.

It wasn’t long before people began taking our dog bowls home with them, but at that point, we had already translated the experience into an online video that could be shared and passed along.

Although our limited budget didn’t allow us to make more dog bowls, we saw a strong emotional response to our online video. It was reposted on blogs, embedded, talked about and passed along. Generosity Water continues to have people donate and volunteer time whom consistently list the dog bowls and/or the video as the reason for participating.

Our greatest success has been inciting people to act. Although a small donation can have a big impact, the donation of time and effort is what keeps Generosity Water moving forward.