Cannes Lions

LITERACY FOR ALL PROGRAM

LEIAUTE PROPAGANDA, Salvador / GOVERNMENT OF BAHIA / 2011

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Mrs. EnedinaIn her own words, Mrs Enedina very emotionally describes how her life has changed after she was literated. She recalls the difficulties and the shame she felt before, when she wasn´t able to read the bus’ board, and had to ask one and another for the destination of the buses. She had no chance to learn when she was young, she is proud to learn now, after 100 years old.Anncr VO: "The Government of Bahia does more for who needs the most."

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