Cannes Lions
DDB BRASIL, Sao Paulo / AMIGOS DO BEM / 2016
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Millions of people who live in northeastern Brazil suffer, on a daily basis, with the drought and lack of resources, such as water, for example. The Non-governmental and non-profit organization “Amigos do Bem” (Doing Good) brings progress to these regions. This institution, which has already built three cities with complete infrastructure, also develops educational and self-sustainable projects, transforming and making life better on a daily basis for over 60 thousand people in the brazilian states of Alagoas, Ceará and Pernambuco.
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