We built self-powered refrigerators, which get their energy through an evaporation process to cool the bottles inside. These coolers were placed at strategic locations throughout the Sonora Desert as a last resource to help save the lives of migrants by sharing with them a bottle of water and an awareness message trying to make them turn back.

This action’s results are hard to measure; however, if only one person’s life was saved, it is probably the noblest result a brand can get, even if it’s never acknowledged for it.