Domino’s pizza is highly recognized as a delivery brand,

The rate of take-out purchase are low, compared with other competitors.

Even with 40% discount between 2-4pm, take-out purchase rates are very low.

Because people are used to deliver Domino’s, not take-out.

Furthermore, there are thousands of ads about the discount promotion.

So we need the way to change the habit and have a big impact to the consumers.

Between 2 and 4pm

the bicycle goes around the neighborhood

as the bicycle goes by, an AD is written on the street with water.

Consumers see the message...learn the store’s location

and later, the sun slowly dries it up. nothing left.

- After water drop ad, store sales increased 750%

- Store visits increased 450%

- 2-4PM Promotion awareness increased 80%

Domino plans to expand Waterdrop ads to every store nation wide.