Cannes Lions

WE ARE TENNIS

R/GA, New York / BNP PARIBAS / 2011

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Overview

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Credits

Overview

Description

For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans.

Execution

We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, from Roger to Venus to the next Open. Coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time along with what fans are tweeting. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site. The site was designed to fit across all platforms: laptop, tablet and mobile devices so fans have access to all of the action wherever they are.

Outcome

We Are Tennis has become the authoritative source for everything happening in tennis.

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