Casting “We Are Undefeatable” was a challenge. We needed to represent fifteen charities with unique conditions, plus a range of activities. We also needed to paint a comprehensive portrait of England, with age, socioeconomic, and ethnic diversity reflected.

To land our message, we needed to find real people with often invisible conditions, and show how they made being active work around their conditions. This meant we had to find people who not only had compelling and relatable stories, but also who neither identified as actors or athletes –and who allowed us to truly inclusively depict our audience.

The casting process lasted nearly two months, covering all of England. Potential cast sent their background and bios, and were intensively vetted by the Director and Creatives. Extensive interviewing and multiple rounds of camera tests, including self-filming, helped us assemble our cast, who ultimately helped us co-author their posters and storylines as well.