We translated the banks co-operative model into real life in order to prove the brand promise 'We clear the way'.

After introducing and promoting real people with their hopes and dreams on TV, we activated people to support them in real life. Our website www.was-uns-antreibt.de became their promoting platform, where people could learn more about, help, and support them.

More and more the promoting website has become the core of co-operative action, and the people have become part of the proof of the Volksbanken Raiffeisenbanken's core promise 'We clear the way'.

- 300,000 new members of the Volksbanken Raiffeisenbanken, the biggest increase in a single year

- More than 238,000 page impressions

- Countless people supporting total strangers in achieving their goals and proving the power of the co-operative idea

- Last but not least: former illiterate Ernst is now self-confident enough to go public with his full name: Ernst Lorenzen.