Cannes Lions
LEO BURNETT CHICAGO, Chicago / MCDONALD'S / 2016
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Millennial Americans had taken to social media to convey their frustration about McDonald’s unwillingness to serve breakfast after 10:30am. This film acknowledges that public outcry by amplifying real, existing conversations to show that McDonald’s was listening. Using the nuanced colloquialisms of social media language as spoken dialogue dramatized their plea.
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