Barclaycard Business provide card payment solutions for business owners all across the UK. But because they are a large, established financial brand, many people don’t realise that they service and grow SME businesses too. Barclaycard wanted to change that perception.

Barclaycard Business wanted to demonstrate how serious they were about helping their customers’ businesses grow.

So what better way than to actually have them star in their very own commercial. But we couldn’t just use any customer with a business. They had to have an unusual, growing business. One that, on the face of it, you wouldn’t think was real let alone making money hand over fist.

And although we knew their acting would not be Oscar worthy, that didn’t matter. We lent into their awkwardness and quirks to bring warmth and authenticity to each spot.