• We aggregated social content via #goyabynumbers

• Local media was onsite and radio stations were broadcasting live from the Santander branch in Copley Square, Boston

• To amplify reach beyond the event experience, we shot a time-lapse video and b-roll footage of the program

• We pushed this content to news outlets, to Santander and the MFA’s digital communications networks, and social media channels including Facebook, Twitter, YouTube

• Boston's Copley Square was transformed into an outdoor art studio. Our 8hx12w canvas was displayed, inviting the community to participate by painting a section of the mural

• We aggregated social content via #goyabynumbers

• Local media was onsite and radio stations were broadcasting live from the Santander branch in Copley Square, Boston

• To amplify reach beyond the event experience, we shot a time-lapse video and b-roll footage of the program

• We pushed this content to news outlets, to Santander and the MFA’s digital communications networks, and social media channels including Facebook, Twitter, YouTube.

We exceeded the goals established by the client at the beginning of the program, and achieved the following:

• 1,352,171 earned media impressions

• 7,000 social media impressions

• 3,500 on site engagements

• 637 artists

Santander Bank has earned its place as a financial leader with a strong advocacy of the arts. Boston is a city with a strong commitment to the arts and philanthropy. Consumers are respectful and loyal to businesses that support its institutions and bring art to the people. Over the course of a three-month period, the larger community of Boston was invited to experience the works of Francisco Goya, an incredible Spanish artist, made possible by a generous Spanish bank.