Cannes Lions

We The Culture Kemba

WORK EDITORIAL, Los Angeles / META / 2022

Film
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I've always struggled to articulate my experience as a person of color in the United States. Being mixed, I never thought of myself as Black growing up, but as I got older I realized it wasn’t up to me to determine how the world sees me, or how people in positions of power treat me. A voice like Kemba’s helps put my experience to words. In the spot Kemba says, "We need different perspectives on being human, to understand what everybody else is going through." Seeing people like me experience the world and realize that my experiences weren’t on an island has helped me navigate life.

Opportunities to amplify an important voice like Kemba's is why I love my job.

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