In the biggest sports moment of the summer, Jordan Brand and Nike Basketball celebrated the best players in the world and created an anthem to symbolize the united strength of Team USA and our country as a whole. As the team set out to represent our country, Nike and Jordan Brand created a moment in pop culture and did something no other Olympic sponsor could do. We created a modern national anthem for America. Not the 200 year-old Star Spangled Banner, but something that would reflect this generation and these times.

“We The People” was rolled out as a contemporary anthem for the U.S. men and women’s basketball teams in the middle of the Olympic games - as much a song as it was a powerful visual piece celebrating our players’ unity in a time of social division. The spot was premiered as content on-air by ESPN, before being introduced across Nike social channels. Chance The Rapper, considered the best up-and-coming talent in the music world, and all of the Nike Olympic athletes who gave their unsolicited support to the video in social media, helped the video go viral with American music, basketball, and Olympics fans alike.

We The People” garnered over 312 million impressions (across paid and earned media) during the ’16 Summer Olympics and had 16MM social engagements – accounting for over half of all social engagements that can be attributed to Nike during the Olympics.