UBS promise that, ‘We will not rest’.In order to bring this to life, and demonstrate how the bank supports its clients, we tell the stories of ‘the achievers behind the achievers’.To celebrate UBS being a Global Partner of Formula 1, we decided to feature the first-ever female Formula 1 driver, Maria Teresa de Filippis.In the commercial, she tells us how she was supported by her teammates.

The advert tells, in Braille, the inspirational story of Valentin Haüy, who believed that all children had the right to an education and opened a specialised school for the blind in 1784. Amongst the school’s pupils was the young Louis Braille who, during his time at the school, developed his system of raised dots - a system that would later become the predominant method of reading and writing for the blind.We worked closely with The Royal National Institute of Blind People (RNIB) in London to obtain an understanding into the art of Braille and also an understanding of advertising within the visually impaired community. Working on projects to enable financial independence is important to the RNIB. The Braille insert thus delivers sought after communication to blind and visually impaired people.

The Braille insert launched exclusively in The Economist magazine across Europe, Middle East and Asia-Pacific in the March 31 edition. 817,000 copies were printed. This title was chosen because of its coverage and the proximity to the core UBS target. We generated an immediate response in positive tweets which is something that has never happened before.