Since cold weather is a hot topic during the European winter, we hijacked European weather forecasts across 5 countries by getting their most popular meteorologists to broadcast weather updates from Dubai – a cheeky invite to a sunny and pleasant destination.

At the point where Europe’s winter was at its worst, we flew down their top 5 weather ladies and broadcasted their regular forecast from a beachfront location in Dubai. The weather ladies were recruited from our 5 key markets – UK, Germany, France, Italy, and Russia.

- Dubai broke its own record by welcoming 14.9m overnight visitors in 2016

- More than 8.3M views

- More than 67K interactions with the campaign content over social media