Cannes Lions

WEBINCEPTION

P4 OGILVY, Panama City / CLARO / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

While browsing their favorite web sites, the page will suddenly zoom back, leading them for a few seconds to a distant, far-away paradise. This is the moment in which our promotion appears: Internet everywhere starting at 29.99 per month. Router Claro

Outcome

By using this digital action alone without using offline media we achieved a 51% increment in sales and gave the cybernauts more escape options for their weekends or vacations.

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