Cannes Lions
P4 OGILVY, Panama City / CLARO / 2013
Overview
Entries
Credits
Execution
While browsing their favorite web sites, the page will suddenly zoom back, leading them for a few seconds to a distant, far-away paradise. This is the moment in which our promotion appears: Internet everywhere starting at 29.99 per month. Router Claro
Outcome
By using this digital action alone without using offline media we achieved a 51% increment in sales and gave the cybernauts more escape options for their weekends or vacations.
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