We’re all social media whores aren’t we? So we posted the videos on YouTube and Facebook and also in the trade media – people do like to see themselves online don’t they, especially in places like Campaign and AdAge.

Loads of people watched it (and hopefully laughed). The Cannes section had over 36k views on YouTube alone and the CES section had over 100k views across Facebook and YouTube. (YouTube 27,704 views and Facebook 72,873 views)

Judging by the views and shares, people no longer think we’re (just) boring number crunchers.

Success was measured against similar B2B content:

• The six part series generated a total of 137,154 views

• The six most viewed Cannes Lions TV videos had 91,999 views

• The six part series generated more views (137,154) than 66 of the 68 official Cannes Lions TV videos combined (128,308)

• The entire output of Cannes Lions TV in 2014 (68 videos) was 184,305 views, with 41,339 of those views for a single Kanye West video and the next highest 14,682 for a Jared Leto video.