This was the first product work to fall out of the new ‘Proudly supported by Westpac’ campaign. And it was a shot across the bow of the other major banks.

The humorous, large-scale TVC features a determined bride-to-be working towards her dream wedding and a cameo by the indefatigable Bonnie Tyler – belting out her 80s classic ‘Total Eclipse of the Heart’. In the end, though, they’re both upstaged by a spotty kid slurping a milkshake.

The integrated campaign stretched from online to in-branch and everywhere in between.