Cannes Lions

NIGHT-TIME ECONOMY

DDB GROUP, Melbourne / WESTPAC / 2014

Film
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Overview

Entries

Credits

OVERVIEW

Description

The world doesn’t close at 5pm anymore. In fact, many of us are just getting started as the sun goes down. It’s a whole new economy. The night-time economy. And Westpac, one of Australia’s leading banks, now offers 24-7 services at many of its branches to serve these creatures of the night.

Execution

Licensed track. We felt the music perfectly evoked the feeling of the night and suited the overall mood of our commercial.

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