Cannes Lions
BBH, London / WEETABIX / 2013
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Description
This film tells a story of a brother and sister competing over who needs the last Weetabix with Chocolate to fuel their big day the most.
It aims to tell mums that Weetabix with Chocolate contains the wholegrain Weetabix Fuel they want their kids to eat, with a great chocolate taste that their kids will love too.
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