Cannes Lions
AC mcgarrybowen, Mexico City / SAMSONITE / 2017
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Description
Introducing Weight Tag, the first identifying tag that also works as a scale.
Execution
Starting from a classic baggage element, the identifying tags, we created a new kind of tag through a paper engineering process that allowed us to transform it into a scale.
Due to the thickness and the dielines placed in strategic points, the Weight Tag supports 23 kg. / 50 lb. without breaking, the weight allowance in most airlines.
In addition, it’s so easy to handle that practically anyone capable of lifting a bag can use it.
Outcome
On the first phase, we handed more than 10 thousand Weight Tags in different airports (Cancún, México, LAX), hotels, malls, magazines and Samsonite stores.
That way, we managed to put the Samsonite name on every suitcase, regardless the brand.
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