Cannes Lions

LUGGAGE

TBWA\TORONTO, Toronto / SAMSONITE / 2012

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Historically, Samsonite was the first company to make luggage for air travel. Today, luggage weight restrictions is just the latest of many frustrations added to the headache that is air travel. Gone are the days when you could just hop on and fly. So, given new weight restrictions, we demonstrated the joy and freedom of unrestricted flight. Except, our traveller has no need of an airplane, preferring to sail through the air showing nothing but colourful smoke trails and a matching ultra-lightweight Samsonite B-Lite Fresh suitcase. This is the joy of flying with the lightest Samsonite luggage ever created.

Similar Campaigns

12 items

Erase the Line

R/GA , Santiago

Erase the Line

2020, NIKE

(opens in a new tab)