Cannes Lions
TBWA\TORONTO, Toronto / SAMSONITE / 2012
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Historically, Samsonite was the first company to make luggage for air travel. Today, luggage weight restrictions is just the latest of many frustrations added to the headache that is air travel. Gone are the days when you could just hop on and fly. So, given new weight restrictions, we demonstrated the joy and freedom of unrestricted flight. Except, our traveller has no need of an airplane, preferring to sail through the air showing nothing but colourful smoke trails and a matching ultra-lightweight Samsonite B-Lite Fresh suitcase. This is the joy of flying with the lightest Samsonite luggage ever created.
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