Cannes Lions

WELCOME TO THE ORDINARY WORLD

AMVBBDO, London / GREAT ORMOND STREET HOSPITAL / 2017

Film
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Description

Our film presents the ‘Ordinary World’ as an amazing theme park. Mundane family activities we take for granted are reframed as exhilarating experiences.

A ride on the bus, a walk in the park and a trip to the supermarket are all shown as thrilling, fun-filled amusements.

The film ends with a powerful twist, as we see a sick child in a hospital bed unable to enjoy these everyday, ordinary things. A voiceover explains:

All some children dream of is getting back to the Ordinary World.

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