While watching the TV spot in the adbreak, we enabled our audience to see Weleda communication on their second screen devices as well. Live. Real Time. Synchronized.

And all of this just one click away from the Weleda fan community where they can find the “buy now” button.

Believe it or not, the technology worked and the results were amazing:

Our research partners reported that due to synchronized second screen advertising, the overall audio-visual reach was boosted by over 10% reaching a level that none of the major competitors were able to achieve.

Brand interest & purchase intention increased by 9% due to this smart implementation. Also, the extension into mobile increased the positive brand attitude by 38% and word of mouth by 18% - leading to a stronger brand engagement.