Movistar is the Principal Sponsor of the Spanish National Football Team, and with the World Cup coming up this year, they set out to motivate a set of players who have won all there is to win, by making them more accessible than ever to their supporters.

It was a unique experience which gave rise to a message from the players to a whole nation yearning for pride and optimism. “The next challenge is going to be hard, but we promise with all our hearts that we’ll try as hard as you each day.”