We created a holiday hack, which added falling snow and holiday magic to any location of Google Street View. Simply type in your address to start exploring the winter wonderland, then frame up your house just right and create a unique holiday card to share online.

Entering via our microsite, users could type in any address of a friend and see the familiar Google Street View transformed into a winter wonderland. With a combination of WebGL effects, 3D animated sprites and 2D “holiday stickers” we made it possible for visitors to either wander around in the falling snow, or create a highly customizable holiday card – out front of their own house – and then share it on social media.

By handing over control to our audience, we engaged with a much wider audience this year – and benefitted from organic spread online, as people shared the experience with family and friends. In the short holiday window, we had +273,000 visitors explore the snow covered StreetView, while +55,000 users created and shared unique Holiday Cards.