On My Way is a content program from Wells Fargo for college seniors and just graduated young adults. They’re on their way to the next chapter in their life, facing some new financial needs and decisions that our content aims to help them address. Using video profiles, custom interactive quizzes and visually-driven content such as decision trees and city guides, OMW serves up a mix of relevant messages for this audience. Our two most prominent quizzes (FiQ and You IQ) return tailored content suggestions based on the user’s financial knowledge results or their personal passion assessment. You won’t see that many Wells Fargo “experts” speaking in the content. Instead, we use peer or near-peer perspectives when covering topics in the categories of Money, Career and Life.