Cannes Lions

WELZIJNSZORG

FAMOUS BRUSSELS, Brussels / WELZIJNSZORG / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Putting these stories on i-Tunes gave them the opportunity that someone can really listen to them and even more, when moved, they can even support them. Their stories make you realize that it could happen to any one of us. The listeners don't get pushed to buy, but just as with any song on i-Tines, you get a free preview before you decide the misery is worth supporting. Only if the story grabs you, you can then buy it for 99 cents, or the complete album for 9.99 euro.

Outcome

The RICH STORIES album was one of the most downloaded albums on iTunes for over several days in Belgium, competing against dEUS and Kings Of Leon.Thanks to the campaign, ‘Goed gevoel’, a woman’s magazine, offered one of the voices an article in which she could share her life story.

Similar Campaigns

7 items

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WWF France: "Classé F" - The 1st audio Thriller Season #1

2023, WORLD WILDLIFE FUND (WWF)

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