Cannes Lions

WENDY'S BURGERS

THE KAPLAN THALER GROUP, New York / WENDY'S / 2012

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The TV spot "T-Shirt" illustrates the fresh, high-quality ingredients that can be found in Wendy's new "Dave's Hot N' Juicy Cheeseburgers, and finally answers the famous question, "Where's the Beef?®". "T-Shirt" features Reid Ewing from the ABC show "Modern Family" as a young man born well after the heyday of "Where's the Beef"wearing a vintage "Where's the Beef? ®" T-shirt and he doesn't understand why people call out the phrase until he sees a "Here's the Beef!" sign at a Wendy's store.

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