To raise the profile of Westpac Private Bank and connect with our customers and potential customers in a compelling, relevant and clever way.

These posters illustrate what a staggering difference an astute and timely piece of investment advice can have on your personal wealth and how, by looking at things differently, Westpac’s Private Bankers can change your fortunes. Working with an art based Letterpress Printer we created a series of bespoke prints. The limited edition prints were gold foiled, signed and numbered by our Printer, giving each intrinsic value. They were then framed and hung in the bank’s offices, where existing and potential clients could view them.

Every day existing and prospective clients view the pieces of art and upon reading them have a clearer understanding of what Westpac Private Bank offers their clients.