Cannes Lions

What Are You Waiting For?

THE MARTIN AGENCY, Richmond / GEICO / 2021

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

Open on a man brushing his teeth. Announcer voiceover tells him about all the money he could save by switching to GEICO. So what is he waiting for…DJ Khaled to be his motivational coach? We reveal international music sensation DJ Khaled standing outside the bathroom. He proceeds to give the guy some amazing tooth-brushing tips. Put in that work, Devin!

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