Cannes Lions
1000HEADS, London / ADOBE / 2014
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In a chicken coop just outside the big city, Charlie the chick is waking to another day in a world filled with boring egg after boring egg - always the same story. Frustrated and despondent, Charlie takes to 'Chirper' to vent her frustration in 140 characters. Stirred by this, she looks around her and her eyes settle on an inspiring poster on the wall of the coop giving her a cunning idea... She jumps back on the laptop and searches the internet for ideas on how to make a more awesome egg. The outcome? She discovers Adobe CC and 3D printing. The next day, buoyed by her discovery (and some new gear), she watches Adobe's how-to videos and designs her very own 3D printed egg in her image. Impressed and excited at her ingenuity she proudly shares her creation with the world via her 'Chirper' account before observing a rather confused farmer collecting the day's lay. Charlie is content.
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