The most worshipped Hindu Gods, Lord Vishnu, Goddess Durga and Lord Ganesha, are readying themselves for the world. They are arming themselves with their unique weapons, the chakra disc, the mace, the sword, the trident… all needed to overcome evil.

They mount their vehicles to depart. But when the vehicles take off prematurely, the Gods stop them. Even the mighty Gods need their headgear before they can ride off on their vehicles. A powerful message for humans to protect their heads with a helmet.

The video was hosted on Indian Head Injury Foundation’s Facebook page and YouTube channel.

Facebook and YouTube are the most active social media platforms in India.

The video went viral within 3 days, with >1 million views across channels. 9,12,000+ views on Facebook. 1,66,000+ views on YouTube. Organically shared on WhatsApp [70 million users in India].

Coverage in all popular blogs and news sites, local-national newspapers and channels; An estimated earned media worth $50000.

Awareness grew about IHIF and its initiatives. It’s Facebook page followers grew by 132%.

Now, India's biggest media house is interested in taking the campaign forward. An insurance giant joined hands to distribute helmets. IHIF has become an opinion leader on road safety, particularly with a new bill on Motor Vehicle Act.