The Radio Spot presents the Institutional Voiceover of KFC telling us the name of the brand and what does KFC means: KFC Kentucky Fried Chicken.

After that, it started to surprise the audience saying another meanings of KFC.

Kentucky Fantastic Chicken, Kentucky Famous Chicken and then the voice over started to say several funny adjectives that start with "F".

Finally, it ends presenting the brand truth:

KFC Kentucky "Finger Lickin´ Good" Chicken.