Cannes Lions
RADIO MIRCHI 98.3FM, Mumbai / RADIO MIRCHI / 2016
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What nonsense with Pooja – Intern Bahu (the bridal internship)
“What Nonsense” is a series on Radio Mirchi hosted by Pooja, who takes an apparently light hearted and cheery dig at many things nonsensical. But the sharp point of what she has to say, the acerbic witticism and the commentary on contemporary society, simply cannot be missed in spite of the outward fluff of it all.
Here is a translation of her take on arranged marriages in India and girls being prepared to become the ideal bride & wife, through the supposedly sweet process of ROKA, or ‘engagement period’.
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