Cannes Lions
ERICH & KALLMAN, Larkspur / GENERAL MILLS / 2019
Overview
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We channeled Reese’s Puffs’ original rebellious spirit with our “What You Really, Really, Really, Really Want” campaign, along with a little quirky honesty. Set in typical teen settings, our spots encouraged teens to challenge the rules and unapologetically chase after their true desires, which in every case turns out to be the extremely crave-able Reese’s Puffs.
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