The Gusher for an Eye project was designed as integrated program to drive interest and kid participation via engagement and viral activity, thus generating excitement about Gushers, and ultimately driving sales and loyalty.Bring Gushers to life – literally - through a fully integrated experience. Kids met Todd, the Gusher/kid snackborg on TV and in Cinema. Then, they heard more about him with a host of online touchpoints like: an exclusive sponsorship with Nickelodeon, featuring music videos, and standard and rich media banners. This drives traffic to the microsite gusherforaneye.com.