In order to connect with women, Under Armour set out to prove that true beauty comes from accomplishment. So we created a social site and challenged women to help us redefine what it means to be a female athlete. Every woman who joined the site set a goal, and then documented her journey towards crushing it. Along the way, Under Armour rewarded the top performers. It was launched with the intention of being a three month program. But nearly a year later, the site is only going stronger.