Cannes Lions

"What's On Your Mind?" Campaign

FACEBOOK, Menlo Park / FACEBOOK / 2016

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Description

In this film, we pay homage to the familiar Facebook post by deconstructing it, and then using its elements to create a new filmic storytelling language.

In this film, we begin on a single profile picture with a woman in the picture playfully “shushing” the camera. We then open on the larger film showing friends and family surprising a woman on her birthday with massive amounts of confetti, all to the tune of “Happy Birthday” by Stevie Wonder. As this happens, the film relies on slow motion footage to focus on the birthday girl’s emotive reaction. The confetti falls over picture and into the Facebook interface, and becomes part of the animated visual language, raining down into picture and then out of frame.

The film concludes with Facebook’s widely recognized prompt ‘What’s on your mind?’, encouraging users to share their own stories after watching this one come to life.

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